Sell your Signature Offer Sales Challenge

Go from underperforming offer to best seller in less than a week

You already have the expertise, the business and the offer, and you know you're capable of selling way more of it.

If your Signature Offer brings in a trickle of sales every time you launch and you're ready for the whole waterfall, the Sell Your Signature Offer Challenge is for you.

Over three days together we'll give your offer a pricing and packaging glow-up that makes it absolute catnip in today's market, then you'll presell it to your warmest people straight away. You head into your next launch with money already in the bank, an offer validated and the runway set for your best quarter yet.

Do you resonate with one or more of these?

01Ready to stop wondering whether to retire it or pivotYou know your offer changes lives, but selling it in this market has felt like pushing a boulder uphill. You're questioning whether to retire it or pivot your entire business, and deep down you know it just needs a sales glow-up so it's absolutely magnetic.
02Ready to choose your hero and become knownYou've got a $27 thing, a handful of $67 workshops and a few false starts, and the maths isn't mathing for the effort you've put into building your audience. You're ready to step off the hamster wheel of new offers and new sales pages and create one hero offer that gets. you. paid. on repeat.
03Ready to stop working launch-hard for launch-average resultsYou have a Signature Offer and you're putting your back into selling it, but every time you close the cart it feels like you've worked launch-hard for launch-average results. You're ready for a best-seller, and the version of this offer where the results finally match the effort.

If you want a single group offer that positions you as the obvious choice in your niche, scales your revenue and frees up your calendar, this is for you.

Save my seat

What makes a Signature Offer sell?How you package it.

My client Nat kept her offer and her workshop exactly as they were and changed the way she presented it. Her conversion rate went from 0.6% to 4.2%. Same program, same workshop, same audience. Run that against 1,000 registrations…

It's the difference betweenSix sales and 42.

Join the challenge

Inside the challenge

Here's exactly what we cover

Three live days. Each session runs for around 30 minutes plus 15 minutes of live Q&A.

Join now and you'll also gettwo bonuses

Both are included with every ticket.

Sell Your Signature OfferLive

Bonus masterclass $20k Months, 20 Hour Weeks Offer architecture 12-month revenue map Your Goldilocks price

Bonus 01 Live masterclass · Friday 27 November

$20k Months, 20 Hour Weeks

Your multi-six figure offer strategy

The offer architecture behind a multi-six figure Signature Offer business, and why you need far fewer moving parts than you've been sold
Which of your offers is the Signature Offer, and where everything else sits around it
Your 12-month revenue map, so you know exactly which offers produce what revenue (and why you probably need fewer sales than you think)
How to choose your Goldilocks price and stop undercharging
How to create your hidden suite of Premium Profit Drivers (and the easiest sales you'll ever make)

Valued at $97 Included free with every ticket

Funnel Visualiser

Bonus tool Your 12-Month Revenue Map AudienceLeadsClients Your 12-month goal

Bonus 02 Yours from Day 1

The Funnel Visualiser Tool

Map out your 12-month revenue goals

Map out your revenue goals for the next 12 months and see the funnel behind them laid out in front of you, so your Signature Offer has a clear number to hit and a plan to hit it.

Valued at $47 Included free with every ticket

Results from womenwho've done the work you're about to do

Sell their Signature Offer before it's even built

Client message: Celebrating that I've sold out my beta round signature course! Thrilled to have got to this point without actually launching, sending lots of emails or even making the sales page yet, just a waitlist pre-sale offer and a few conversations.

Client message: I officially have 5 members ready to go for my pilot group signature program. 3 PIF and 2 others took payment plans. I still am in awe that this happened so quickly without me creating any assets yet! It just feels so good to have this validated.

Client message: After years of hoping to make it happen, my signature program is complete and out in the universe. AND I got paid to do it. This was a huge goal for me that I can check off my list.

Fill their places without a big launch

Client message: What is this magic? I sent the pilot program email yesterday and I have 40 responses in my inbox this morning. I have never had that many responses to any email before and I've been sending weekly emails for at least 5 years! I'm absolutely buzzing!

Client message: I have four people signed up and paid, and I have three more paying this week. So looks like I nearly sold it out! Really didn't think that was possible!

Client message: For me the key lesson is, a launch can be low key and stress free and still work.

What they say about the challenge

Client message: Thanks Robyn, I've really enjoyed the 3 day challenge and have come up with SO much gold. It also triggered a huge list of content ideas. I'm excited and so glad I jumped back in with you!

Client message: This was great. I've always been curious what a reasonable pricing structure might be and this exercise made it really clear what I can start with and build from there. It's so exciting that I'm getting closer to making this program a reality.

Client message: It's Emma Haslam here and just wanted to share that the AI prompts is absolutely amazing and already helping me so much. Gamechanger!

See every client result

Yes, it really works

What happens when the offer is right

“I’m now selling my 3 months program more expensive than I was initially selling my 6 months program (and people are buying!)”

I got 6 new clients/launch (plus others joining in between). I finally finished the presentations and recordings for the program, and I’m now selling my 3 months program more expensive than I was initially selling my 6 months program (and people are buying!)

What attracted me from you was that you show up simple and honest. I chatted to other coaches who were over promising, pressuring me to join them, sending me 3 emails/day… and Robyn felt like someone I could entrust with my business.

Isabel DiezSpecialist Nurse + TTC Expert

“Four months into the Mastermind, I had one of the best cash months that I’d had in AGES.”

I increased the price of my signature offer and simplified my offerings. Four months into the Mastermind, I had one of the best cash months that I’d had in AGES.

A conversation in one of our first group coaching calls gave me so much clarity on how I could structure a group program that I hadn’t thought of before.

Read her full storyShow less

I remember listening to one of your podcasts and you talked about mastermind clients receiving their Blueprint and feeling “instant relief”. That really spoke to me. I really wanted to experience that peace by having someone help me work out a plan.

I felt like I “got back on the wagon”, started trying things again and gained some traction. I only have limited hours in the business and I felt like you gave me permission to make it work regardless of the hours available.

Annie LoveHolistic Business + Profit First Coach

“During the Mastermind, I have had my best revenue months!”

During the Mastermind, I have had my best revenue months! I have had a lot of different low ticket offers, so things felt really confusing and I was not making much revenue at all. I was on a course creation treadmill, and I wanted something which felt simple, repeatable and scalable.

One of the things I wanted to achieve in the mastermind, was replacing the income I earn from Skillshare, with selling my own offers (LTO’s or my new signature course). I can say that I have now been able to do this.

Mel RyeArt Educator and Top Skillshare Expert

“I then exceeded my sales goal, so much that I had to extend capacity in our inaugural round.”

I knew deep down that I had the experience and authority to coach my online course but at the same time didn’t have the experience with online courses to sell to hundreds of people, so I was looking for someone who could provide me with accountability, guidance and confidence to not only launch, but launch successfully.

Robyn gave me the confidence to show up and actually sell my program. And I then exceeded my sales goal, so much that I had to extend capacity in our inaugural round.

Read her full storyShow less

Robyn is a wealth of knowledge in this space. From providing templates to sales strategy to pep talks and reassurance, I always felt confident making my next move.

I still can’t believe that my signature course is now out into the world and there were so many people impacted in such a positive way. Robyn is wonderful at her job and a pleasure to work with. I would absolutely recommend her.

Revie SchulzRevie Jane, Fitness Expert

Plan your week

The challenge schedule

1Day 1, Tuesday 24 November: Your Irresistible OfferYou'll learn how to stand out and position your offer so you become the obvious choice.
2Day 2, Wednesday 25 November: Bust Objections Before They Even Know They Have ThemDesign a curriculum that sells for you, hooks your clients in (so they actually do the work and get the results) and turns them into raving fans.
3Day 3, Thursday 26 November: Stir Up Sales + Become a Sales MagnetI'll show you exactly how to sell your offer fast and get paid without a lengthy live launch, waiting to ‘record all your modules’ or running ads.

Each session runs for around 30 minutes plus 15 minutes of live Q&A. Give yourself another 30 minutes afterwards to do the work while it's fresh. This challenge is built for implementation, so the flowers go to those who block out an hour each day, follow along and finish the week with a presold offer.

Each day I'll go live at 9.00am AWST (Perth). That's 12.00pm in Sydney and 8.00pm the night before in New York. In the UK? Watch on your own schedule, that's what the replay is for, though I highly recommend blocking out time to follow along day by day, because the true value is in your implementation.

Within a week, you'll walk away with

Your one hero scalable offer, so clear and well positioned it's catnip to your audience
Your Goldilocks price point, profitable for you and high value to your audience
Your modules and deliverables, fully mapped out and designed to be some of your best sales tools
How to structure your offer and messaging so your audience is sold before you've even opened the cart
The low-lift sales strategy you can deploy immediately (no formal launch needed), so you get paid to create
The simple way to sell on sales calls or by DM that feels natural and converts highly
Cash in the bank and an offer already validated

Save my seat

Wondering if it's for you?

“Am I too established?”

This challenge is especially for you. The more established you are, the more opportunity you have to leverage the audience you've worked so hard to build with an exceptional, high-revenue offer. You're not starting from scratch, and the most established entrepreneurs often benefit most from this offer architecture, positioning and sales work because the audience is already there. I'll show you how to turn it into a best-selling offer.

“I feel like my audience are just freebie seekers.”

This challenge is still for you. An audience full of freebie seekers usually means your offer hasn't given them a reason to buy yet. If your offer solves a painful problem your ideal client is desperate to pay to solve, they're going to buy. Your offer might just not be signalling that this is the exact thing they've been looking for. I've got you, we'll fix that.

“I'm so busy. I don't know if I have time for another program.”

This challenge is especially for you. Every month you spend with an offer that isn't selling, or isn't aligned, is another month of money left on the table. If your calendar is full, that's even more reason to join, because each session is only around 30 minutes and this challenge is designed for action. By the end of the week you'll know exactly how to make 1:1 a premium, optional extra and get paid to create your group program.

“I don't even know whether to pivot my offer or create a new one.”

This challenge is especially for you. You don't need a fully formed plan when you join. You don't need to know your revenue targets, pricing, inclusions or what's going to work. That's exactly what we work out together, and then I'll show you the most low-lift way to sell it, even if you've only sold low-ticket offers before. Even if you already have a Signature Offer that needs a glow-up.

Join the Sell Your Signature OfferChallenge

Live coaching with Robyn Birkin, worksheets and AI prompts to sell your Signature Offer.

Tuesday 24 to Thursday 26 November · 9.00am AWST

Three days to refine your offer and sell your next 6 to 10 places.

Challenge Pass

Learn it and build it in one week

All three live days with full teaching and Q&A (24 to 26 November)
Bonus masterclass, $20k Months, 20 Hour Weeks (27 November)
Bonus Funnel Visualiser Tool to map out your 12-month revenue goals
Replay access for 7 days
The Sell Your Signature Offer Workbook, a day-by-day workbook that takes your offer from where it is now to fully repackaged, while we're on the call together
The Prompt Vault, my AI + Your Brain prompts to help you generate magnetic copy and endless ideas, and pull your offer together into one cohesive, high-converting offer
Community + accountability during the challenge, so you stay on track, take action and actually get your offer sold

Today's price$24 Get the Challenge Pass

Limited places

VIP Pass

Learn it, build it, then get my personal feedback on it

All three live days with full teaching and Q&A (24 to 26 November)
Bonus masterclass, $20k Months, 20 Hour Weeks (27 November)
Bonus Funnel Visualiser Tool to map out your 12-month revenue goals
Lifetime access to the challenge inside a private portal
The Sell Your Signature Offer Workbook, a day-by-day workbook that takes your offer from where it is now to fully repackaged, while we're on the call together
The Prompt Vault, my AI + Your Brain prompts to help you generate magnetic copy and endless ideas, and pull your offer together into one cohesive, high-converting offer
Community + accountability during the challenge, so you stay on track, take action and actually get your offer sold
Two live VIP hot-seat sessions (Tuesday 1 December and Thursday 3 December, 9.00am AWST) where you get personalised feedback on your offer and sales strategy

Today's price$97 Get the VIP Pass

Mel presold 8 places in her beta offer, at a price point nearly 10 times what she'd been charging. Nic sold 8 places in her beta launch. Alice went from one sale to 44 in less than 8 weeks.

If your Signature Offer is $997, one new sale gives you almost $1,000 back from a $24 investment. At $2,400, one new sale gives you $2,400 back.

And we're not aiming for one. We're going for your next 6 to 10 sales, starting now.

Frequently asked questions

Good questions

Would this work for my specific type of business?

If you're a coach, course creator, service provider or expert with a business, an audience and an offer you want to sell more of, yes. The challenge works for any expertise you can package into a group offer. If you're still working out what business you want to start, it's a little early for this one.

What if I can't make the live calls?

Every session is recorded. Challenge Pass holders get replays for 7 days and VIP Pass holders keep lifetime access in a private portal. The real value is in implementing as we go, so block out the time if you can.

Are the bonuses included in my ticket?

Yes. Both passes include the $20k Months, 20 Hour Weeks masterclass, live on Friday 27 November, and the Funnel Visualiser Tool to map out your 12-month revenue goals.

Do you offer 1:1 coaching in this challenge?

The VIP Pass includes two live VIP hot-seat sessions, on Tuesday 1 December and Thursday 3 December at 9.00am AWST, where you get my personal feedback on your offer and sales strategy. Everyone can ask questions in the live Q&A each day.

I already have a group program. Is this for me?

Yes. Plenty of people join with a Signature Offer that's already selling and ready for a glow-up. We'll rework the positioning, packaging and pricing so it sells to more of the right people.

What time zone are the live sessions in?

Perth time (AWST). Each day goes live at 9.00am AWST, which is 12.00pm in Sydney and 8.00pm the night before in New York. If that doesn't suit, the replays are there for you.

Sell Your Signature Offer

Go from underperforming offer to best seller in less than a week

Do you resonate with one or more of these?

Stop feeling like you need to…

When what you really need to do is…

What makes a Signature Offer sell?How you package it.

Here's exactly what we cover

Your Irresistible Offer

Bust Objections Before They Even Know They Have Them

Stir Up Sales + Become a Sales Magnet