For female founders scaling signature online offers
My little black book
Tech + Tools
The software, tech and suppliers I run my business on, and the ones I recommend to every client.
The stack behind every launch
Uncomplicate your Tech Stack. Scale your Business.
You've got the offer, the audience and the sales. What you need now is tech that carries more volume without adding more moving parts, more logins or another contractor on standby every time a cart opens.
Checkout, email, delivery and data under one roof, so you can see exactly where a launch made its money.
Pages you can build, test and change in an afternoon, with no developer in the loop.
A setup your team can run in launch week while you're living your big life.
This list is short on purpose. Every tool on it has run real launches in my business for years and passed the one test I put to every client's stack: does it make my business simpler to run as revenue grows?
MVP 1
Kartra
I moved to Kartra in 2019 and it has run every launch since. Email, checkout, courses and memberships, calendars, helpdesk and video hosting all sit under one login, so there's one source of truth when you're reading your launch numbers.
The features that matter at scale are built in: order bumps, upsells, A/B split testing, behaviour-based automations, countdown timers, affiliate management and analytics that show you which pages and emails are actually converting. If you're selling a signature offer to a growing audience, this is where I'd run it.
Sign up through my link and you'll also get complimentary access to my Plug + Profit Portal, on top of any promotion Kartra is running.
Every page on this site is built on Thrive Themes. I've used it for years, so many of my clients have switched to it, and it's still one of the best-kept secrets in online business.
Sales pages, opt-ins and waitlists go from idea to live in an afternoon, with deadline countdowns, lead magnet inserts, popups and split testing built in. When a launch page needs changing mid-launch, it takes minutes and nobody's waiting on a developer.
Pair it with Kartra and you have the whole stack: Thrive for the pages people land on, Kartra for everything that happens once they opt in or buy.
The Kartra links on this page are affiliate links. If you sign up to Kartra through one of them, Kartra pays me a commission. You pay the same price you would if you signed up directly.
I recommend Kartra because I use it in my own business.
The Thrive Themes link is an affiliate link too. If you buy Thrive Themes through it, Thrive Themes pays me a commission, and you pay the same price you would if you bought directly.
The Plug + Profit bonus (the portal, guide, templates and 1:1 call) is created and delivered by me through The B Collective Pty Ltd. Kartra doesn't provide, support or endorse the bonus. Kartra is a trademark of its owner.
The bonus is available once I can verify your referral in my Kartra affiliate account. If your sign-up doesn't show The B Collective as the referrer, I won't be able to verify it.
The templates and guide are general information to help you build your own pages. Your results depend on your offer, your audience and the work you put in, so I can't guarantee any particular outcome.
Every platform, program and supplier that runs my business, in one place. Use it to audit your own stack, cut what you're paying for and not using, and see what a lean setup looks like behind a multi-six-figure business.
