One week ago I rebuilt my brand from the ground up. New ad account, new pixel, new Instagram. As I write this, the new account sits at 121 followers, and I’m so stoked about it. This is my honest one-week check-in on what it really takes to grow your audience from scratch when you’re already

I get this question constantly from clients coming into Peace and Profit. They’ve built a following on LinkedIn, maybe started a Substack, and they’re wondering if that’s enough to attract high level clients, or whether they need to be somewhere else too. So let’s settle it. The Platform I’d Choose If I Could Only Pick

What Macy McNeely’s Million Dollar Week Teaches Us About Building a Business That Actually Works Macy McNeely from the Sales Girls didn’t go viral. She didn’t have a launch that caught fire on Instagram or a $297 offer that sold 5,000 places overnight. She just casually mentioned in her stories that she’d had a million

Most business owners who end up with draining, boundary-pushing clients blame themselves. They wonder if they set expectations wrong, if their onboarding needs work, or if they just got unlucky. But often, the real answer is sitting right there in their content feed. Your Instagram, your emails, your sales pages are either magnetising your best

Something has shifted in the online business space, and if you’ve felt it in your launches, your conversions, or just in the general vibe of your audience, you’re not imagining it. I work behind the scenes of around 20 businesses at any given time, and what I’m seeing is a lot of established, experienced people

I want to be upfront about something before you read this. Right now, with school holidays just finished and a brand new Border Collie puppy at home, I’m working well under 20 hours a week. And my business is still running. That’s not a flex, it’s the whole point of everything I’m going to share

Most people do a launch, close the doors, breathe a sigh of relief, and move on. Maybe they jot a few notes. Maybe they don’t. And then six months later they’re back in launch mode wondering why things don’t seem to be improving. The debrief is where launches actually get better. Not the launch itself.

The Mindset Shifts That Hit You After You’re Already Successful If you’re in the mindset world, life coach, therapist, psychologist, hypnotherapist, and you’re not a baby turtle in business, this will likely feel familiar. There is a season that arrives once your business is already working. And suddenly you are swatting away limiting beliefs you

When Your Big 2026 Goals Meet February Reality: The 5 Mistakes That Quietly Kill Revenue (And How to Fix Them) You know that moment at the start of the year where you set the big, dreamy goals? Maybe you did it in November. Maybe in December. Maybe you did the whole “new year, fresh energy”

Lead Generation for 2026: Why Attraction Comes First (and How to Combine Organic and Paid Without Burning Out) Let’s be honest. Lead generation is the thing quietly making or breaking most online businesses right now. If you’ve been listening to the last few episodes of the podcast, you’ll already know my stance on this. Attraction

2026 Is the Year of Energy: The One Filter That Will Decide Which Businesses Fly (and Which Ones Struggle) Let’s be honest. Most business predictions miss the point. They focus on platforms, algorithms, tactics, or shiny new tools. And while those things matter, they’re not what will actually separate thriving businesses from struggling ones in

11 Lessons I’m Taking From 2025 Into 2026 (And the One That Changes Everything) If you listened to last week’s episode, you’ll know 2025 wasn’t exactly a gentle stroll. There were wins. Massive ones. Milestones that reminded me how far this business (and our life) has come. And there were also the moments where life

There are certain episodes I always love to listen to as a consumer. The behind-the-scenes ones. The honest updates. The “this is what actually happened” conversations. Not the polished case studies. Not the step-by-step how-tos. But the real reflections that show you the human behind the business. That’s exactly what this episode, and this post,